UPA 1,026 views
Duration: 03:18 | Published: Monday April 11th 2011 (5 stars by 31 voters)
Created by: Elizabeth Trevino
UPA is a nationwide dance competition based in Mexico City that attracts around 3000 dancers each year. UPA stands for "Un Paso Adelante" or Step Up. With her graduate project UPA, Elizabeth Trevino's set out to refreshing the brand's online presence that will carry forward into a refinement of the logo and a establishment of an identity system that will eventually lead to a redesign of UPA's website. This included producing four short films / bumpers portraying UPA's philosophy with the objective of engaging the audience in a collaborative dialogue and with the intention of inspiring aspiring dancers and encouraging them to learn more and participate in the UPA community.
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AMAZING
JohnsonRecords on Monday April 11th 2011
nice work and fine project
konikula on Monday April 11th 2011
0:59 the text is really blurry
2danimm on Monday April 11th 2011
nice nice...didn't really read it / get the messege...i was under the influence of the animation and proces
RaikohNL on Monday April 11th 2011
Fancy.
SaulSquid on Monday April 11th 2011